How Content Can Catch Fire With Amplification Process With Heidi Cohen

How Content Can Catch Fire With Amplification Process With Heidi Cohen Do you do whatever you can to get a prospect’s attention? Many marketers actually miss the mark when it comes to connecting their customers and content. Today, we’re talking to Heidi Cohen, chief content officer of Actionable Marketing Guide. She describes how you can build momentum to keep your content visible, consumable, and actionable. Also, Heidi shares a method to follow for your content’s amplification and distribution process. Difference between distribution and promotion of content Distribution Method: Ignite (up to first three days): Build a network and spark participants’ interest and willingness to engage with and share your content Fuel (first month): Plan, manage, and schedule social media marketing to keep content fresh and visible; utilize many mediums (i.e. video, audio) Spread (ongoing): Road test content to determine what works or doesn’t to attract new people; perform audit to update content and get conversions Less than 60% of digital traffic is human; build relationships and be creative to reach humans who will share your content Ways to create new or keep content going include visuals/images, guest posts, build authority, get people involved, take content live, and go to conferences Links: Heidi Cohen Subscribe to Heidi Cohen’s Newsletter Hootsuite Buffer Aaron Orendorff How To Avoid The Most Costly Mistake In Influencer Marketing With Shane Barker Andy Crestodina Steve Dotto The Secret 3 Steps For Content Amplification And Distribution Success 5 Basic Content Types Customers Need How We Increased the Readership of Buffer’s Blog to Over 1.5 Million Visits Yale Appliance Brian Dean The New York Public Library on Instagram How to Network at a Conference: 101 Tips From Marketing’s Best Content Marketing World Gini Dietrich Write a review on iTunes and send a screenshot of it to receive a care package! If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Heidi Cohen: â€Å"You don’t want to have your promotions look like wallpaper meaning that no one sees them.† â€Å"Optimization is key because it’s not just that one shot in the dark.† â€Å"You’ve got to make sure that everything you create has‘connected content’.† â€Å"Keeping that content going is way cheaper than creating it again.† Im a big proponent of testing and tracking to get those incremental 10% improvements.